Careers in Social Media: The New Frontier

With the emergence of social media websites like Facebook and Twitter, many companies are looking to cash in on the free web market.  Internet marketing previously consisted of such tactics as; search engine marketing, web placement of advertisements and interactive media on targeted websites, and email marketing or 'spam' mail.  Whereas marketing in social media allows for companies to engage in all of the proven internet marketing tactics, while creating a member or fan following in the form of a homepage.  Plus, many social media sites are free, and easier to update and maintain than websites hosted by internet domains.

With new strategies in online advertising, come new career opportunities to assist companies reach a broader audience through social media.  So how can you market yourself as a Social Media Marketing Specialist? 

Since this is a relatively new career field, it is important to highlight the way your skill set and experience relate to marketing in social media.  Some related career fields include: computer technology, marketing, copy writing, 'blogging', and journalism.
*Do you  use social media? If so, add privacy settings, or CLEAN it up!  Most companies will be interested in how you would make use of social media to promote their goods and services. They will most likely visit your facebook pages or twitter timelines. You do not want their first impression of you to be the binger you had on Spring Break.

Know the benefits of marketing with social media, and be able to convince companies the value.  Be confident in your ability to help companies:
1. Reach targeted audiences with advertisements and interactive media.
2.  Create a member group or fan following, helping companies to track results of marketing campaigns.
3.  Send updates and coupons.
3.  Cash in on a FREE advertising.

So whether you have experience in traditional marketing and are looking for a career change, or are a young person hoping to enter the field of marketing and advertising, social media is a new frontier for job opportunities.   So engage your network, specialize your job market, and go to work finding a career in this emerging field. 

@Youth4Hire